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Business insights and news related to eCommerce: composable commerce, mobile commerce, digital storefront, and user experience.

Frontastic explains: API and API first

Insights, Tech Talk
Today we want to talk about API and API-first. What does that mean and how do modern eCommerce and Composable Fronted Platforms rely on API-first strategies? Read more to find out about the greatest benefits of APIs.
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September 24, 2020
https://www.frontastic.cloud/wp-content/uploads/2020/10/Microservices-Li-2.png 1260 2400 Helen https://www.frontastic.cloud/wp-content/uploads/svg/frontastic-commercetools-logo-gradient.svg Helen2020-09-24 10:15:262021-09-09 13:13:00Frontastic explains: API and API first

Frontastic explains: Headless

Insights, Tech Talk
In the 2nd part of our series "Frontastic explains" our Technical Writer Catherine explains one of the biggest buzzwords in eCommerce these days: Headless. We explain what it means and if it's just hype or a real benefit to retailers and customers.
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September 17, 2020
https://www.frontastic.cloud/wp-content/uploads/2020/10/Microservices-Li-3.png 1260 2400 Helen https://www.frontastic.cloud/wp-content/uploads/svg/frontastic-commercetools-logo-gradient.svg Helen2020-09-17 16:52:532021-06-03 13:53:38Frontastic explains: Headless

New series: Frontastic explains

Insights, Tech Talk
In the fast-changing digital world, it’s hard to keep up with upcoming technologies, techniques, and software solutions. We want to provide the knowledge of our highly experienced team to everyone interested so marketers, agencies, or developers can keep up.
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September 10, 2020
https://www.frontastic.cloud/wp-content/uploads/2020/09/Frontend-Blog.png 1260 2400 Helen https://www.frontastic.cloud/wp-content/uploads/svg/frontastic-commercetools-logo-gradient.svg Helen2020-09-10 14:53:572021-06-03 13:56:05New series: Frontastic explains
collection of images showing how configure Tastics with the Frontastic Editor

Why do you need a fast and flexible frontend?

Insights
Since the Corona crisis, online shops are playing their role as digital shop windows more than ever before. So it's never been more important to be able to adapt frontends quickly and flexibly as a communication interface between retailer and customer.
3 Comments
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July 30, 2020
https://www.frontastic.cloud/wp-content/uploads/2020/07/03-empower-1000px.jpg 949 1000 Nina Jonker-Völker https://www.frontastic.cloud/wp-content/uploads/svg/frontastic-commercetools-logo-gradient.svg Nina Jonker-Völker2020-07-30 09:04:312021-09-09 13:16:16Why do you need a fast and flexible frontend?
Preview of Mobile First Whitepaper on a tablet

Go mobile first or lose your customers

Insights
True mobile first customer experiences are so much more than responsive design! Our Whitepaper helps you to understand your customers' behavior better, turn insights into best practice mobile first designs, and use technology to create, build, and constantly optimize your pages.
3 Comments
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July 7, 2020
https://www.frontastic.cloud/wp-content/uploads/2020/07/Go-Mobile-First-for-optimized-customer-experiences_2-1030x445-1.jpg 445 1030 Nina Jonker-Völker https://www.frontastic.cloud/wp-content/uploads/svg/frontastic-commercetools-logo-gradient.svg Nina Jonker-Völker2020-07-07 15:52:422021-06-04 13:21:09Go mobile first or lose your customers
Hand holding a mobile with an online shop

Improve your eCommerce with Progressive Web App

Insights, Tech Talk
Whether and how operators of eCommerce Progressive Web Apps can and should simply use them, that's what this article is about. Technology is never a panacea. This is also the case with Progressive Web Apps.
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September 26, 2019
https://www.frontastic.cloud/wp-content/uploads/2019/10/20190130_©simonthon7668.jpg 1067 1600 Henning Emmrich https://www.frontastic.cloud/wp-content/uploads/svg/frontastic-commercetools-logo-gradient.svg Henning Emmrich2019-09-26 18:58:372021-09-09 13:23:16Improve your eCommerce with Progressive Web App
a busy shopping street visualized a bit blurry with a pink overlay

Frontend matters: The customer decides on the success of digital business ideas

Insights
Frontastic is revolutionizing digital customer interfaces, creating completely new possibilities for digital interaction, and opening up entirely new possibilities for digital business ideas.
1 Comment
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April 26, 2019
https://www.frontastic.cloud/wp-content/uploads/2019/04/frontastic_bg_02-450x450-1.jpg 450 450 Henning Emmrich https://www.frontastic.cloud/wp-content/uploads/svg/frontastic-commercetools-logo-gradient.svg Henning Emmrich2019-04-26 14:37:132021-09-09 13:24:55Frontend matters: The customer decides on the success of digital business ideas
Hand holding a mobile with an online shop

PWAs — simple and efficient

Insights
Progressive Web Apps are the next big trend, especially for business models for which native apps offer little real added value. Thomas Gottheil explains in 2 minutes how you can build a PWA with Frontastic, even in your existing infrastructure, what advantages that has, and what comes after PWAs.
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March 20, 2019
https://www.frontastic.cloud/wp-content/uploads/2019/10/20190130_©simonthon7668.jpg 1067 1600 Nina Jonker-Völker https://www.frontastic.cloud/wp-content/uploads/svg/frontastic-commercetools-logo-gradient.svg Nina Jonker-Völker2019-03-20 17:13:282021-06-09 08:34:08PWAs — simple and efficient
graphic of a product detail page on mobile and desktop devices

Mobile first — or how to make it in the mobile world

Insights
Mobile first is just as much an important topic today as it was 3 years ago. Also responsive design is still a hot topic that hasn't yet arrived fully in commerce reality.
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February 13, 2019
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