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Frontastic explains: Mobile first

In the fast-changing digital world, it’s hard to keep up with upcoming technologies, techniques, and software solutions. We want to provide the knowledge of our highly experienced team to everyone interested so that marketers, agencies, or developers can keep up.

In the video series “Frontastic explains,” our Lead Editor Catherine sums up the meaning and the impact of the biggest buzzwords in the digital world.

Let’s focus on mobile first today.

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What does mobile first mean?

Mobile first means designing and building websites with mobile devices in mind and then adapting the design for other devices so everyone gets a better user experience.

Until recently, most websites were designed and built with a desktop device in mind and once they were done, the design was adapted for mobile. This usually meant less functionality, weird designs, and the sites weren’t intuitive to use for mobile devices. Simply put, it was very difficult to scale from a larger screen to something a lot smaller.

As more and more people are using websites on their phones it’s really important to make sure the way your website works is optimized for those users.

Being mobile means that your users are short on time, they don’t always have network, and probably you don’t have their full attention. So you need to make sure that everything can be done quickly, easily, and surprises them, in a good way of course. You also need to make sure that you have the right content in front of them at the right time.

By putting mobile first, you’re putting your users first.

Go mobile first or lose your customers!

With smartphones having become the main portal to the internet and the number of mobile users keeps increasing, retailers should focus more on delivering a great user experience on any given device.

But somehow, even well-known brands failed in providing mobile customer experiences that increase conversion and actual spending via mobile so far.

We provide some information on how to catch up with your business.

Preview of Mobile First Whitepaper on a tablet
  • Get a sneak peek into our Whitepaper about creating truly mobile first customer experiences
  • Or download the free Whitepaper and take a deep dive into the topic with first-hand information and insider knowledge:
Download Whitepaper

Portrait Catherine Jones

Catherine Jones

Catherine’s the Lead Editor at Frontastic. She’s worked in many different positions at different levels but always with a customer focus and is always looking to create the best experience for users.

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