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The customer decides on the success of digital business ideas

Why frontend matters

The customer-facing frontend decides on the success of a business idea. No matter if it’s a mobile website, an app on the TV, or a skill for Alexa.
The digital interface is the key to success. Because only those who can provide relevance here have the starting position for success in their hands.

To be successful there are of course 2 important building blocks: solidly functioning, smoothly running processes on the one hand, and a flexible, emotional customer approach on the other. But only if the customer approach works do the processes be able to work their magic.

“Only those who inspire their customers can be successful with their digital business ideas.”

Frontastic revolutionizes the way digital customer interfaces work

Test, learn, scale

Frontastic is revolutionizing digital customer interfaces, creating completely new possibilities for digital interaction and opening up entirely new possibilities for digital business models.

Companies that want to do business online are often limited by the capabilities of their IT. Only those players who invest extremely heavily in their IT and can recruit the most talented people are staying ahead of the game. The currently existing solutions offer only very limited possibilities to test new digital business ideas and to scale them successfully.

There are enough alternatives besides Zalando, ABOUT YOU, or Amazon, as Jochen Krisch on Exciting Commerce aptly described. Ultimately, according to Jochen, it’s above all the online weaknesses of the others that Amazon exploits for itself. If, on the other hand, you implement a good concept thoroughly and consistently online, you’ll also find an attractive (online) market alongside the big players.

But obviously many companies are failing in their implementation. Unfortunately, this is far too often due to the rigid, monolithic eCommerce software. eCommerce projects take far too long and are later too rigid in their orientation.

“We’re the face to the customer, the frontend, the digital storefront. Highly flexible and ready to emotionally reach and bind the customer at any time.”

Individual digital customer experiences to differentiate from the big players

Speed matters more than size

Frontastic takes the lead in the API economy and revolutionizes the market. Frontastic’s Composable Frontend Platform is designed to let commerce teams build the incredible and create an unbeatable customer experience. The frontend connects to API-based backend processes from commercetools, GraphCMS, and so on, for this purpose. That way, new business ideas for improving the customer experience can be validated on the basis of existing data and processes in a very short time and successful models can be scaled.

So, attractive niches can be quickly validated and filled.

Frontastic offers the complete frontend area: starting with a complete development environment including a CLI, GitHub repository, and Continuous Integration. Plus, a powerful and easy-to-use studio for content editors, which enables autonomy for all teams. Frontastic also provides enterprise web hosting of the applications including a powerful semantic search, image CDN, and 24/7 support.

“We know exactly which pains eCommerce developers have. Frontastic is designed to support developers in their processes so that they can fully focus on the creative processes.”

New implementation power for companies with ideas

Decades of experience in the agency business, consulting, and software development have gone into Frontastic. First and foremost, there’s the common understanding that technology must prepare the ground for success today more than ever before.

This is exactly where Frontastic comes in and offers companies with ambitious ideas for online business a platform that propels them forward.

Frontastic is the flexible Composable Frontend Platform with which new business ideas can be tried out very quickly and successful concepts can be scaled.

“My conclusion from more than 10 years as Managing Director of a market-leading eCommerce agency is that today, technology is increasingly standing in the way. Of course, this isn’t due to the fact that technology has become worse: the requirements are growing at an enormous speed — and agility is the decisive keyword.”

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