In the fast-changing digital world, it’s hard to keep up with upcoming technologies, techniques, and software solutions. We want to provide the knowledge of our highly experienced team to everyone interested so that marketers, agencies, or developers can keep up.
In the video series “Frontastic explains,” our Lead Editor Catherine sums up the meaning and the impact of the biggest buzzwords in the digital world.
The 2nd episode today is about headless.
Classic commerce or CMS systems were designed to have 2 main components.
The backend for storing processes and data (for example, names, descriptions, and prices of products for a commerce site) and the frontend that makes that data visible and usable for customers, mostly on a common desktop application.
Since mobile internet is used widely these days, websites and applications are increasingly called up by small devices such as smartphones or tablets. A state-of-the-art frontend, therefore, needs to be optimized for these small devices and not only for large screens.
In recent years, so-called headless solutions have been developed more and more. Instead of one solution that has it all, headless software solutions decided to leave out the frontend part, the head, and focus on the backend processes.
Why the future of eCommerce needs to be headless
The digital world is evolving fast. Business strategies need to be highly flexible to meet the fast-changing needs of the customers. To run a future-orientated business, it’s now mandatory to address potential buyers on different devices and in different formats.
Let’s have a look at how headless solutions make that possible:
Only 1 solution is needed to manage all data
There’s no need to build up a complex integration infrastructure anymore
Easy connection of the headless solution to multiple frontends or sales channels (omnichannel)
Reduction of time and effort
Low operation cost
Headless systems scale easily
Very strong performance
Various customization options
To put it short: By using headless technology, you increase your flexibility and decrease the complexity of your technical stack.
Endless possibilities. But how does it work?
The technical side of a headless solution is quite simple. The backend stores the data in a database (for example, MySQL). The chosen frontend application receives the data provided by the backend via an API and makes it visible. There are several different technologies and programming languages like React, vue.JS, or Angular to do that.
As you can see: Headless projects are not only bound to PHP or MySQL. The data is managed by the headless backend and provided in a standardized way. So, they can be retrieved by different clients and programming languages uniformly in JSON format.
Of course, the kind of data that is allowed to be seen on the chosen frontend needs to be defined to avoid data protection accidents or security issues.
How to find the right head for your project
So once you’re using a headless solution, you just need to find a head to bring together all of that data and display it for your users. This head can be a classical desktop browser, a PWA, a display at a Point-of-Sale, or even wearables like smartwatches. No matter what kind of head you go for, the perfect fit should be able to:
Boost mobile traffic
Decrease page load time
Boost conversion rates
Reduce bounce rates
Deliver extraordinary digital customer experiences
Empower your marketing team to work independently from developers
As you can see, headless is more than just another hype or an overused buzzword but an essential part of future eCommerce.
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This article will focus on ways companies can set up a culture of testing and experimentation that supports both optimization and innovation, and how a Composable Frontend Platform can help speed up the path to both.
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