business insights about commerce. Typically, pieces that relate to topics such as mobile commerce, digital storefront, user experience etc.
This category is directed at business users and buyers of Frontastic!

Target Audience: Tatiana, CTO, Heather, Head of eCommerce, Erica, CEO, Sarah, Storefront Manager, partially Dean, Visual Designer

Benefits and challenges of moving to headless commerce

In this article, you'll learn 3 of the core benefits of headless that persuade many companies to make the switch, the parallel challenges that teams face, and how how to overcome these challenges.

How to build flexible digital commerce teams

This article will focus on ways companies can set up a culture of testing and experimentation that supports both optimization and innovation, and how a Composable Frontend Platform can help speed up the path to both.

Digital commerce versus eCommerce: What’s the difference?

There's more to running a successful online business in 2021 than simply selling products online. But what's the difference between eCommerce and digital commerce? Let's explore it in this blog post.

How to transform digital experiences through experimentation

Just because websites are online storefronts doesn't mean you should ignore improving your user's experience. If anything, that fact alone should encourage you to offer up-to-date website experiences. This blog post explains why brands need to experiment when developing digital experiences.

How composable commerce gives teams the time and tools to innovate (and optimize)

As shoppers become more digitally savvy, eCommerce teams are tasked with creating fresh brand experiences. In this blog post, we talk about how composable commerce gives teams the time and tools they need to innovate and optimize.

Optimization versus innovation in digital commerce

In a year of disruption, businesses are reminded of how critical it's to be able to pivot and adapt. In this blog series, we discuss the importance of innovation and optimization in eCommerce.
operational efficiency as metric for headless commerce

Operational efficiency: The future metric for headless eCommerce platforms

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This blog post explores how operational efficiency will be the future metric for headless eCommerce platforms. If you've moved to headless or are planning towards headless transition then this article will serve as the best guide for you.

The landing page: a key resource for converting your leads

Landing pages are the gateway to conversion. In this article, we'll look at how you can use personalization to increase effectiveness.

Leaning away from legacy tools: Modernize your tech stack with MACH

Digital transformation is progressing with light speed. More and more companies are leaning away from their outdated legacy systems and search for a future-proof tech stack. Our partner Contentstack explains why turning to MACH technologies might be a reasonable choice for many companies.

How to optimize eCommerce product pages to boost conversions

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Why is it important to have a perfect product page? Our partner 5874 Commerce answers the questions and also shows how to optimize an eCommerce product page to boost conversions.
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