With the constant development of technology and all the new possibilities that come with it, eCommerce has become an indispensable tool in our day-to-day life. The COVID pandemic has both increased the use of eCommerce and showed us that it is almost impossible for a business to grow without it. But with new technologies and new features also come new expectations.
While eCommerce has improved and grown over the years, there are still obstacles and challenges that companies face in their attempt to improve the e-shopping experience.
In the following article, you will find some of the top issues that still cause difficulties for many eCommerce brands and how you can solve them with a headless frontend.
Increase the speed for changes
With traditional eCommerce, you have the frontend and the backend coupled together. This can cause many problems between the different development teams in the company or the IT department. If you have an issue or want to change the data on the frontend, you usually need to change the database, the code, and the frontend. This can turn even the smallest change into a high-risk action for the business.
By having a headless frontend, the business teams gain independence from the IT and development department. Business users can then choose whatever tool or design they want without having to change everything on the backend. Additionally, being able to choose the tech stack freely, the development of the application visuals becomes easier and faster. This allows you to gain new opportunities that wouldn’t have been possible with traditional e-commerce.
With this flexible style of development, the risk of being “stuck” with outdated tools and frameworks is significantly lower. This is not only beneficial for the clients, because they get a new and innovative experience but also for the teams. More flexibility and this newfound independency prevent demotivation and create a workspace in which every developer has the chance to grow and improve their skills.
With a headless frontend, you can make very fast changes and focus on building an improved and user-optimized visual interface. This comes with the additional bonus of not needing to worry about the backend stack for every required device. Not to mention, you don’t have to rely on external plugins or extensions. Furthermore, the headless frontend makes it possible to present your content through multiple mediums such as websites, mobile devices, and so on
The independence from the IT department and the backend developers also allows the business users to react faster to market changes and new user requirements. You can simply look at the analytics and the user interface tools, then modify the outdated part of the page accordingly without having to make time-consuming integrations. This is possible because the content is no longer linked to the CMS themes or templates.
The speed with which the business users can work because of the headless approach also allows them to resolve issues and simplifies the bug fixing process. This can be done a lot quicker and without engaging too many people from different development teams.
Create an experience that makes your customers feel welcomed
The design possibilities for traditional commerce are very restricted and allow the developers to only work with predefined templates. This not only creates a very restricted experience for the developers, but also the user. A headless approach allows businesses to create the experiences that they have envisioned for both buyers and administrative users. As the chances of a product or a service being bought grow if your presence online is interesting and memorable to the customer, this is a huge plus.
The freedom in design that the headless architecture allows will also motivate the developers of the frontend to be more creative than in traditional commerce. After all, it is a chance for them to grow as developers and to create new things from which the whole business will benefit. The headless commerce and the design independence that is linked with it create a space for innovation. This innovation will attract new customers and make them feel welcomed.
Build a new experience for old customers
Smartphones, eCommerce, and social media have drastically changed the way customers shop online. This has brought up many new challenges for even the largest companies and businesses to meet their customers’ expectations. And while it is important to attract new clients a business should not forget to focus on the retention of old customers.
With traditional eCommerce, it is often very difficult to react to the drastic changes in the customers’ shopping habits and to evolve with the necessary speed, in order to keep them on board. These technologies are usually not very flexible and require expensive, complex customizations for even the smallest changes.
A way to gain better flexibility and react to your customers’ wishes is a headless front. This way, the customers can interact with the businesses across multiple channels and be part of a unique shopping experience. A good frontend will allow you to make fast changes and evolve your website at the same speed as the needs of your customers. This way you can offer your already existing clients a new experience and meet the needs they may still have after their first purchase.
If your clients see that you care about them even after the first transaction is made it will help to build their loyalty to your brand and they will be more inclined to stay. A good frontend also allows you to make a more personalized customer experience that will help your business to be remembered and increase the chances that a customer returns or recommends your shop to somebody else.
Creating a unique brand
A huge problem with traditional eCommerce and the associated cookie-cutter design is that your company becomes just one of many. If everybody uses the same templates and the same outdated tools, it will be very hard to lift yourself from the masses and stand out.
Such unimpressive designs limit the chances to make a big impact on the market and set your business apart from the competition. Think of Amazon, for example. They are one of the leading eCommerce businesses. Even though many companies won’t be able to compete with Amazon in terms of prices, every business has the possibility to compete with the company in terms of brand building.
With a headless commerce strategy, every business has the tools to create innovative sites and level up its marketing. After all, the name of the game is to be remembered and to stand out.
In short, the limitations of traditional eCommerce disappear, and the eCommerce teams can find new marketing strategies and designs not yet seen before when headless website architecture is implemented.
A Headless Frontend: Summing up
As you can see, implementing a headless frontend has numerous benefits. It offers more flexibility to the frontend, IT, and eCommerce departments, allowing them to work independently.
Also, eCommerce, marketing, and content managers can work more creatively, and it allows businesses to respond more flexibly to customers’ needs. Level up your marketing and offer flexibility and the possibility to work creatively to your team. A headless frontend offers many advantages when it comes to eCommerce.