Münster, January 20, 2020 – New addition to the team of Frontastic: Udo Rauch has joined the Remote Native Frontend-as-a-Service provider as co-founder and Chief Sales Officer. His task will be to build up sales for Frontastic and at the same time to push marketing further.
Udo Rauch brings more than twenty years of experience in the enterprise software industry to Frontastic. The physicist has held various sales and management positions at Intershop and IBM, most recently as CSO at the shop software manufacturer commercetools.
The 48-year-old knows how to develop integrated go-to-market strategies for fast-growing companies. For Rauch, the consistent integration of sales, marketing and partner management is key.
Strategically, his focus at Frontastic will be on international growth and the development of partner management. “Both Technology Partners and Partner Agencies are indispensable for allowing Frontastic to continue to grow and establish itself as a standard front-end management platform,” sales expert Udo Rauch explains.
Frontastic CEO Thomas Gottheil has high hopes for his new Sales Director: “Since I got to know Udo, he has made a lasting impression on me with his expertise, his achievements and as a person”, he says. “I am therefore very happy that we could win him for Frontastic now and that he will drive our growth in the coming years”.
In addition to building up the sales team, Udo Rauch will also join the Frontastic founding team, consisting of Thomas Gottheil, Henning Emmrich, Toby Schlitt and Kore Nordmann. All of them bring along profound expertise in the areas of e-commerce, tech development, enterprise software and operations.
With its Frontend-as-a-Service, Frontastic is rethinking the digital customer experience. Radically based on “mobile first”, the solution enables ambitious online retailers, brands, marketplaces or even agile start-ups to easily implement customer centricity with minimal IT effort. Within a short period of time, Frontastic has successfully established itself as the new standard front-end solution for the API economy.