Frontastic wins 4 customers

Major brands rely on Frontend-as-a-Service from Frontastic

Frontastic wins Apollo, Prym, Chronext and Universal Music Germany as customers for their cloud based Frontend-as-a-Service. API Economy and Headless CMS develop from Buzzword to Game Changer in eCommerce.

The optician with the most stores, the oldest industrial family business in Germany, the most innovative luxury watch retailer and Germany’s leading music entertainment company. Apollo, Prym, Chronext and Universal Music Germany’s eCommerce division Bravado not only combine the superlatives. They all rely on Frontastic’s front-end platform to focus on their customers and operational excellence.

Founded in 2017, Frontastic is developing a cloud solution that focuses 100% on the visual customer experience across all digital channels. Unlike traditional approaches, Frontend-as-a-Service is specifically designed to meet the needs of the API economy. Apollo, Bravado and Chronext, for example, use commercetools as their API-based eCommerce system. Like most new content management and eCommerce systems, commercetools does not have their own frontend in focus, but provide interfaces, so-called APIs.

Frontastic accesses these APIs and makes the information and functions available to the team in the form of so-called Tastics (small visual building blocks). This then uses the Tastics to build all customer-oriented areas of the web application with the help of an intuitive editor. The Frontpage is then delivered as a Progressive Web App (PWA) and also sets new standards.

This flexible approach ensures that all employees (online marketing, editors, designers, frontend and backend developers) work highly independently of each other and can thus achieve their common goals quickly and efficiently. This makes the implementation of new ideas and innovations or the integration of services and content sources particularly easy and resource-saving.

“We are very pleased about the positive response from the eCommerce industry. The fact that we were able to win four major brands for Frontastic in a short time shows the urgent need for a solution designed for mobile excellence in the new API-based world. Frontastic is not only a tool, but as a frontend platform that will become a central part of the digital customer experience”.

About Frontastic
With its Frontend-as-a-Service, Frontastic is rethinking the digital customer experience. Radically based on “mobile first”, the solution enables ambitious online retailers, brands, marketplaces or even agile start-ups to easily implement customer centricity without the effort of IT. Thus Frontastic within short time after the establishment already successfully prevailed as new standard Frontend solution for the API Economy.

About Apollo-Optik Holding GmbH & Co. KG
With over 860 stores, Apollo is Germany’s optician with the largest number of stores. Apollo stands for outstanding service, professional advice on optics and style, and top-quality products. The assortment ranges from high-quality exclusive models to renowned designer frames and sunglasses. Apollo also offers a wide range of contact lenses and care products from all leading manufacturers as well as its own brand iWear®. Apollo with headquarters in Schwabach, Franconia, belongs to the world’s leading optics group GrandVision, which has more than 7,000 branches in over 40 countries. In addition to its branches, Apollo offers in its own online shop a digital appointment system, contact lenses, glasses and many more further products.

CHRONEXT AG was founded in 2013 by Philipp Man and Ludwig Wurlitzer. The leading e-commerce company for luxury watches employs around 170 people, has a 350 sqm watch workshop for quality and authenticity testing and offers 10,000 models for sale. With their headquarters in Zug (Switzerland) and a further 16 locations in Europe, Asia, North America, and Australia, the company has an international presence and guarantees a fast and safe service. CHRONEXT simplifies complex structures of the watch market and enables a unique buying experience.

About Prym Consumer
With roots dating back to 1530, Prym is one of the oldest German family businesses with a long history in the metalworking industry. Prym Consumer – one of the company’s four segments – has been an integral part of the international world of handicrafts, DIY and home decor for more than 130 years. With over 10,000 articles, Prym covers almost all areas. Firmly associated with Prym: the development of the push-button – an accessory that changed people’s lives inconspicuously but lastingly – today supplemented by everything that can be used for handcrafting and tailoring.

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