Frontastic is revolutionising digital customer interfaces, creating completely new possibilities for digital interaction and opening up entirely new possibilities for digital business models.
Companies that want to do business online are often limited by the capabilities of their IT. Only those players who invest extremely heavily in their IT and can recruit the most talented people, are staying ahead of the game. The currently existing solutions offer only very limited possibilities to test new digital business ideas and to scale them successfully.
There are enough alternatives besides Zalando, About You or Amazon, as Jochen Krisch on Exciting Commerce aptly described. Ultimately, according to Jochen, it is above all the online weaknesses of the others that Amazon exploits for itself. If, on the other hand, you implement a good concept thoroughly and consistently online, you will also find an attractive (online) market alongside the big players.
But obviously many companies are failing in their implementation. Unfortunately, this is far too often due to the rigid, monolithic eCommerce software. eCommerce projects take far too long and are later too rigid in their orientation.