In the process, the team quickly noticed: they were no longer getting anywhere with the existing Magento-based store. “The monolithic structure of Magento has been customized again and again over the years. This made it increasingly complicated, lengthy, and therefore very expensive to develop new features,” explains flaschenpost CTO Johannes Klaiber. Management quickly decided that the future consisted of a headless architecture that created independence between the frontend and backend — and chose the combination of commercetools as the backend and Frontastic as the Commerce Frontend Platform.
“This gives us a faster time to market because it’s a modern technology that fits better with our skillset and developments,” Klaiber explains. At the same time, he says, the setup enables the company to build a more agile organizational structure. “Our goal is to create product teams that can independently drive their own projects,” says the CTO. One team could then take care of the store, for example, while another takes care of building a subscription model. And no one would have to take into account when the other changes or installs anything in the system.