Berlin/Münster, 12.12.2019 – Flaconi, the award-winning online shop for beauty products, relies on Frontastic. With this decision, the company is positioning itself for further international growth and focuses on the unique customer experience of its platform.
Find your beauty. Everyday.
With this brand claim Flaconi launched a new campaign in October 2019 on its way to becoming the No. 1 Online Beauty Pure Player in Europe. In order to be digitally prepared for this, Flaconi will in future rely on the solution from Frontastic. With the Frontend-as-a-Service, Flaconi is also taking a consistent step towards customer centricity and flexibility in the context of mobile commerce and API economy.
Time advantage in competition through Frontend-as-a-Service
More speed, more flexibility, fewer dependencies – thanks to the front-end management platform integrated in Frontastic, marketing and IT can work independently of each other and achieve better results. Frontastic delivers a Progressive Web App (PWA) that combines the benefits of Web sites with those of native apps. While the marketing pages are built by drag and drop with visual building blocks (Tastics), IT focuses completely on the targeted development of new Tastics and uses the latest front-end technology. At the same time, the API-first platform commercetools is seamlessly integrated into the Flaconi setup. For Flaconi as Online Pure Player the decision for a Frontend-as-a-Service also means an important time advantage in competition.
“We are pleased to be allowed to rank with Flaconi one of the most important German E-Commerce enterprises among our customers. We determine once more that enterprises look for new solutions, which concentrate fully on the mobile customer experience and integrate thereby existing backend systems and new API-first platforms simply ? so Thomas Gottheil, CEO of Frontastic
Flaconi is the largest Online Pure Player for beauty products in Germany. The comprehensive portfolio of the online shop consists of over 720 international brands and 45,000 products. With the categories perfume, care, make-up, hair care and accessories, Flaconi covers all product segments, from drugstores and natural cosmetics to premium products.
Flaconi was founded in 2011 and employs over 400 people at its headquarters in Berlin-Charlottenburg and at its logistics centre on the outskirts of Berlin.
With the Flaconi Concept Store in the historic Tuteur Haus in Berlin-Mitte, Flaconi is also represented in stationary retail and offers its customers an exquisite range of niche and premium brands as well as an integrated hairdressing salon.
The online shop has won numerous awards and is represented not only in Germany but also in Austria and Poland.
With its Frontend-as-a-Service, Frontastic is rethinking the digital customer experience. Radically based on “mobile first”, the solution enables ambitious online retailers, brands, marketplaces or even agile start-ups to easily implement customer centricity with minimal IT effort. Within a short period of time, Frontastic has successfully established itself as the new standard front-end solution for the API economy.