eCommerce Single Page Application (SPA) can be created very easily thanks to Frontastic. Because Frontastic is a React JS Platform-as-a-Service. And React is already half the way to a Single Page Application.
One after the other: What is eCommerce Single Page Application all about?
To make it very simple: The aim is to create a shopping experience that is as good as the big Zalando or About You platforms. On the smartphone in particular, it is noticeable that these websites actually behave like apps. Essentially, it means that the shopping experience is not interrupted by constant page reloads, but only the parts that are currently needed are loaded.
Modern eCommerce Single Page Applications dynamically reload content by clicking or scrolling. Simply put, it does not load a new HTML page, but only the required text or graphics.
The frontend communicates primarily with the Redux data layer, which is also kept in the browser. In this way, the required parts of the page are simply reloaded dynamically. The data layer in turn communicates with the eCommerce API and can probably load required information into the browser in the background. So the customer never has to wait unnecessarily for the page.
The eCommerce systems used today are mostly monolithic (i.e. frontend and backend are delivered in one piece). That in itself is not a problem. Today, however, no manufacturer has converted its frontend to a modern Single Page Application. And since these are monoliths – software from a single piece – one cannot “just like that” place a new frontend in front of it. Unless there is a comprehensive programming interface (API) – but more about that.
The customer naturally expects the same shopping experience as with Zalando, About You & Co. But the previous eCommerce systems “off the shelf” could not offer this.
Modern eCommerce or Content Management Systems are today produced “headless” or API-first. i.e. they come without the (mostly outdated) frontend. Frontend programmers can then (with great effort) program a single page application against the API of modern eCommerce.
As already indicated, the effort for this solution is usually very high. Since it is not a standard frontend, the user interface used by the content editors is usually very rudimentary and the online teams are often unable to act without the support of the frontend programmers.
Frontastic solves several problems at once:
Through the combination of Frontastic and a modern, API-based eCommerce system, it is finally possible to offer an outstanding customer experience – and all this with a very manageable effort!
Thanks to Frontastic, companies can easily create a new eCommerce application that behaves like an app. New business ideas can be tested with very little development effort and successful ideas can be scaled arbitrarily, because Frontastic as a Platform-as-a-Service also takes care of the autoscaling of web applications.
My experience is: just try it out! Seriously, we ourselves are often a little “scared” how fast the first prototype is implemented.
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Henning is a Software Expert with strong enterprise skills. He has been working in many management positions like Product Management, Marketing, Business Development or Digitalization.
He is one of the Co-Founders and working as Integrator and COO.