Clear the stage for our new Editor

We’re proud and excited to release the new user interface of our Editor. As one of the core components of our Frontend-as-a-Service, our Editor is where eCommerce and Storefront Managers create and manage entire digital storefronts. With our Editor, our goal is to offer a user experience that empowers our users. We’re striving to make working with our Editor simple and intuitive. We want to put our users in control.

And while we already had a good user interface for our Editor, we knew that we needed to put more work in to turn the user experience into a platform that’s truly delightful and enjoyable to work with every day.

So, with this release, we’ll be rolling out a new look and feel of Backstage, as well as updating its name to the Frontastic Editor.

Develop, test, optimize

The mantra we’re preaching to our users is to constantly create, test, and optimize their own digital customer experiences to engage and delight their customers.

We’re holding ourselves to the same standards. So, over the past months, we’ve put a lot of thought into defining the future user experience for Frontastic. With our ideas, we went through a lot of user testing and interviews. You can read more about the development process of our new Editor in this article. The outcome is a whole new Frontastic look and feel.

But we won’t stop there. We’ll be continuing to test and optimize this design to create the best experience possible.

A new look and feel

With the new Frontastic look and feel, we’ve made a leap forward when it comes to user experience. The clear and crisp new design gives users a better overview and more clarity in their Frontastic working environment.

We’ve improved visual flows, making sure that our Editor is easy and fast to navigate. Information, actions, buttons, and feedback are right there, when and where the user needs them in their daily flow.

We’re always aiming to provide a user experience that’s enjoyable, delightful, and inspiring. With the new look and feel, even more than before, it feels pleasant and fulfilling to manage the storefront with the Frontastic Editor.

A new name: The Frontastic Editor

With this new release, we’re also going through a name change. Up until now, our page editor was called “Backstage.” Now, we’re making it easier to understand by calling the editor what it is: The Frontastic Editor.

Want to see Frontastic in action?

Aren’t a Frontastic user yet? Then make sure to sign up for our guided demo to see Frontastic in action and understand how it helps you to empower your marketing and development teams to deliver their best work yet.