Making developers’ lives easier with Kameleoon’s new experimentation tools
Insights, Tech TalkWebsites are now ever-more dynamic and complex - and central to digital success. Trends such as the growth in single-page applications and the importance of the experience that brands deliver mean that experimentation is increasingly becoming a practice managed by developers. Great insights by our partner Kameleoon in this guest blog post.
A/B testing and personalization for eCommerce: The top 5 trends
Insights, Tech TalkCOVID-19 and the lockdowns it triggered accelerated the trend to digital in retail and eCommerce. With physical stores shuttered, a boom in online sales that is expected to engrain new shopping habits moving forward can be observed. Great insights by our partner Kameleoon in this guest blog post.
Checklist: How to make your eCommerce project successful
Tech TalkCompanies are breaking up their monolithic IT systems on a grand scale. Instead, they're starting to rely on an ecosystem of technologies based on microservices. They're thinking API first, using cloud-based Software-as-a-Services, and going headless. But what does it take to make your eCommerce project successful?
Performance optimization: How to optimize your data
Tech TalkPerformance is key for all sites. Not only does it improve SEO, but it increases sales and customer happiness. But companies must recognize the challenges that are involved. In this article, we'll go through how to optimize your data.
The 4 pillars of eCommerce: Creating a flawless online experience
Tech TalkTechnology never stands still. In all industries, businesses have to adapt quickly if they want to stay ahead of the competition, and in 2021 that means putting the customer first by offering a flawless online experience. Our partner emporix shares interesting insights in this blog post.
How to optimize image delivery
Tech TalkPerformance is key for all sites. Not only does it improve SEO, but it increases sales and customer happiness. But companies must recognize the challenges that are involved. In this series, we'll go through the main areas of site performance, how you can improve the performance of your site, and the trade-offs you'll have to make when it comes to performance versus customer experience.
Building a frontend: Entirely self-built versus Composable Frontend Platform
Tech TalkWhen merchants are thinking about changing the technological platforms for their eCommerce business and decide to go for a headless software architecture, they’re inevitably confronted with the fundamental question whether to build a frontend entirely by themselves or go with a Composable Frontend Platform. Both approaches have their merits, so we’ll dive deeper into the pros and cons of each of the options.
Performance optimization: How to improve data aggregation
Tech TalkThe heavy lifting of collecting and preparing all data required for the frontend happens in the backend. Read more about the importance of data aggregation in the lastest episode of our performance series.
APIs and cloud native applications
Tech TalkA combination of microservices, APIs, cloud adoption, and headless architecture is needed to truly master eCommerce in a way that puts consumers first. Most successful organizations have already adopted one of these 4 “pillars,” and most are planning on adopting all 4 in their near future. Our partner emporix takes a look at the added benefits of using cloud native technology with an API first approach.
Performance optimization: How to minimize your assets
Tech TalkThe size of the JavaScript is one of the most important optimization points for a fast initial load of a website, which then influences other factors like the Lighthouse Score. In the second part of our performance series, you learn all about minimizing assets.