Münster, January 20, 2020 – New addition to the team of Frontastic: Udo Rauch has joined the remote native Composable Frontend Platform as Co-founder and Chief Sales Officer. His task will be to build up sales for Frontastic and at the same time to push marketing further.
Udo Rauch brings more than 20 years of experience in the enterprise software industry to Frontastic. The physicist has held various sales and management positions at Intershop and IBM, most recently as CSO at the shop software manufacturer commercetools.
The 48-year-old knows how to develop integrated go-to-market strategies for fast-growing companies. For Rauch, the consistent integration of sales, marketing, and partner management is key.
Strategically, his focus at Frontastic will be on international growth and the development of partner management. “Both technology partners and partner agencies are indispensable for allowing Frontastic to continue to grow and establish itself as a standard Composable Frontend Platform,” sales expert Udo Rauch explains.
Frontastic CEO Thomas Gottheil has high hopes for his new Sales Director: “Since I got to know Udo, he has made a lasting impression on me with his expertise, his achievements, and as a person,” he says. “I’m therefore very happy that we could win him for Frontastic now and that he’ll drive our growth in the coming years.”
In addition to building up the sales team, Udo Rauch will also join the Frontastic founding team, consisting of Thomas Gottheil, Henning Emmrich, Toby Schlitt, and Kore Nordmann. All of them bring along profound expertise in the areas of eCommerce, tech development, enterprise software, and operations.
Founded in 2017, Frontastic is a Composable Frontend Platform that unites business and development teams to build commerce sites on headless. Frontastic connects to any API to unify tech landscapes and provides the necessary tools so commerce teams can focus on innovating new features. Within a short time, Frontastic has successfully established itself as the new standard for commerce frontends, with customers seeing higher conversion rates, increased developer productivity, and faster time to market.