Frontastic in 2019: Head first into a bright future

Growing the business

If 2018 was the year to lay the foundations, 2019 was the year we gained traction as the go-to solution for the management and delivery of digital customer experiences on any device.

As more and more brands and retailers start to acknowledge the importance of a fast and innovative frontend to stay ahead in their game, customers like Flaconi, Universal Music Group, Apollo Optics, Prym, and CHRONEXT decided to go with Frontastic’s Composable Frontend Platform.

For us, it only proved our point: Frontend matters!

Growing the funding

Our ambitions have always been sky-high — and we don’t settle for less. If you want to become the new standard platform in this industry, you need some funding to fuel the growth.

We couldn’t be prouder to have been able to close our Pre-Series-A funding round and add Reimann Investors, Ventech, NRW.Bank, and Business Angel Ulrike Müller to our group of investors.

But, we’re even more proud of the fact that each of our investors has committed themselves to a long-term, sustainable investment, a fact that clearly speaks to the level of trust and belief they have in our platform and business model.

Growing the team

Even in the age of digital, scalable business models, it’s still people who make or break a company’s success. For Frontastic, 2019 already started with the 1st hires, and we just accelerated from there on.

What started as a company of 5 founders in 2017, has now turned into a team of 24 experts across various specialities — and Frontastic just keeps growing.

With the 1st customers and increasing traction in the market in 2019, it became clear pretty quickly that we needed more hands-on-deck in all functions to be able to build and keep momentum.

Step by step in 2019, we reinforced our Development team (Schaumii, Klaudija, Meryam), DevOps team (Helder) as well as Operations (Timo), Sales (Udo, Micha), and Marketing (Jahan). We also welcomed our first UX/ UI Designer (Sofia), our Technical Writer (Catherine), and our first Product Owner (Felix).

In growing the team, diversity has always been a driving force and goal in itself. And we’re proud that we’re currently 24 people, spread over 8 different countries, with as much as 30% female colleagues. Clearly, diversity is something that just comes naturally to us.

Growing remote

One topic that never gets old is how Frontastic is set up as a remote native company. Despite many — often skeptical — questions, our organizational model as a remote only company has continued to serve us well and was an important success factor in our growth again in 2019.

If you have growth ambitions as high as we do, you need the right people — and you need them now. Because we offer location-independent positions, we continue to attract people whose levels of skill, dedication, initiative, and enthusiasm are absolutely inspiring.

Clearly, as the working world is going through a lot of change globally, our organizational model didn’t stay unnoticed. So, we’re especially proud to have been named one of the 10 most promising start-ups by remotive.io in 2020.