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4 new major brands rely on Frontastic’s Composable Frontend Platform

Frontastic wins Apollo, Prym, CHRONEXT, and Universal Music Germany as customers for their cloud-based Composable Frontend Platform. API economy and headless CMS have developed from buzzword to game-changer in eCommerce.

The optician with the most stores, the oldest industrial family business in Germany, the most innovative luxury watch retailer, and Germany’s leading music entertainment company. Apollo, Prym, CHRONEXT, and Universal Music Germany’s eCommerce division Bravado not only combine the superlatives. They all rely on Frontastic’s Composable Frontend Platform to focus on their customers and frontend excellence.

Founded in 2017, Frontastic has developed a cloud solution that focuses 100% on the visual customer experience across all digital channels. Unlike traditional approaches, the Composable Frontend Platform is specifically designed to meet the needs of the API economy. Apollo, Bravado, and CHRONEXT, for example, use commercetools as their API-based eCommerce system. Like most new content management and commerce systems, commercetools doesn’t have their own frontend in focus but provide interfaces, so-called APIs.

Frontastic accesses these APIs and makes the information and functions available to the team in the form of so-called Frontastic components (small visual building blocks based on React). The Frontastic components are then used to build all customer-oriented areas of the commerce site with the help of an intuitive site builder. The frontend is then delivered as a Progressive Web App (PWA) and also sets new standards.

This flexible approach ensures that all employees (online marketing, editors, designers, frontend and backend developers) work highly independently of each other and so can achieve their common goals quickly and efficiently. This makes the implementation of new ideas and innovations or the integration of services and content sources particularly easy and resource-saving.

“We’re very pleased about the positive response from the eCommerce industry. The fact that we were able to win 4 major brands for Frontastic in a short time shows the urgent need for a solution designed for mobile excellence in the new API-based world. Frontastic is not only a tool but as a Commerce Frontend Platform that will become a central part of the digital customer experience.”

About Frontastic
Founded in 2017, Frontastic is a Composable Frontend Platform that unites business and development teams to build commerce sites on headless. Frontastic connects to any API to unify tech landscapes and provides the necessary tools so commerce teams can focus on innovating new features. Within a short time, Frontastic has successfully established itself as the new standard for commerce frontends, with customers seeing higher conversion rates, increased developer productivity, and faster time to market.

About Apollo-Optik Holding GmbH & Co. KG
With over 860 stores, Apollo is Germany’s optician with the largest number of stores. Apollo stands for outstanding service, professional advice on optics and style, and top-quality products. The assortment ranges from high-quality exclusive models to renowned designer frames and sunglasses. Apollo also offers a wide range of contact lenses and care products from all leading manufacturers as well as its own brand iWear®. Apollo with headquarters in Schwabach, Franconia, belongs to the world’s leading optics group GrandVision, which has more than 7,000 branches in over 40 countries. In addition to its branches, Apollo offers in its own online shop www.apollo.de a digital appointment system, contact lenses, glasses, and many more further products.

About CHRONEXT
CHRONEXT AG was founded in 2013 by Philipp Man and Ludwig Wurlitzer. The leading eCommerce company for luxury watches employs around 170 people, has a 350 sqm watch workshop for quality and authenticity testing, and offers 10,000 models for sale. With its headquarters in Zug (Switzerland) and a further 16 locations in Europe, Asia, North America, and Australia, the company has an international presence and guarantees a fast and safe service. CHRONEXT simplifies complex structures of the watch market and enables a unique buying experience.

About Prym Consumer
With roots dating back to 1530, Prym is one of the oldest German family businesses with a long history in the metalworking industry. Prym Consumer — one of the company’s four segments — has been an integral part of the international world of handicrafts, DIY, and home decor for more than 130 years. With over 10,000 articles, Prym covers almost all areas. Firmly associated with Prym: the development of the push-button — an accessory that changed people’s lives inconspicuously but lastingly — today supplemented by everything that can be used for handcrafting and tailoring.

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