Münster/ Cologne/ Zurich, May 19, 2020 Frontastic, the Composable Frontend Platform, starts the summer with 2 well-known new customers.
One of the leading companies in the German telecommunications market, powwow.de, will now rely on the Composable Frontend Platform from Frontastic. powwow operates online storefronts such as Sparhandy.de or Deinhandy.de and wants to achieve a unique shopping experience with a perfect user experience. Because their self-programmed systems were too inflexible in terms of change, the company decided to implement a new software architecture based on Spryker, Akeneo, and Frontastic. “Without the right digital partners who develop innovation and manage the APIs to third parties, there’s no chance to serve the changes in customer expectations,” says Jens Barth, Co-CEO of powwow.
flaschenpost.ch comes on board as another new Frontastic customer. The company is the leading online wine store in Switzerland and has the largest range on the market with over 30,000 quality wines. Founder Dominic Blaesi also focuses on creating an optimal customer experience to realize flaschenpost’s vision of making buying wine as easy as possible. Personalized recommendations and wine subscriptions help to retain customers but the wine retailer has even more big ideas and plans for the future that it couldn’t realize with its previous monolithic system. Now, thanks to the frontend flexibility of Frontastic, combined with commercetools, flaschenpost.ch can put its ideas into practice faster than before.
“With powwow and flaschenpost.ch, we’ve once again succeeded in enticing 2 market-leading companies to Frontastic,” says CEO and Co-founder Thomas Gottheil happily. “This shows that we’ve made a name for ourselves as a Composable Frontend Platform that established companies trust — and that we’re on the right track with making frontend design as flexible and simple as possible.”
powwow is a leading company in the German telecommunications market. With their brands Sparhandy, DEINHANDY, DEINHOME, Handystar, HIGH, HandyInRaten, and SH they cover over 80% of the indirect telco market. They reach their customers mainly online, but also in the specialist and wholesale trade and on TV. With more than 300 colleagues at their 3 locations in Cologne, Berlin, and Bochum, they think 100% digital and rely on future-oriented technologies and working methods out of conviction. Their aim: to create an inspiring shopping experience across all brands for their customers.
Founded in 2007, flaschenpost.ch is the leading online wine store in Switzerland and has the largest selection on the market with over 30,000 quality wines. Customers can order products from different suppliers on a single platform and receive them with a single delivery. The selection includes provenances from all over the world, including organic wines and rarities.
Founded in 2017, Frontastic is a Composable Frontend Platform that unites business and development teams to build commerce sites on headless. Frontastic connects to any API to unify tech landscapes and provides the necessary tools so commerce teams can focus on innovating new features. Within a short time, Frontastic has successfully established itself as the new standard for commerce frontends, with customers seeing higher conversion rates, increased developer productivity, and faster time to market.