Today’s a special day for Frontastic. It marks an important milestone in Frontastic’s growth story as we join commercetools to further accelerate our mission.
We founded Frontastic in 2017 with one goal: Let commerce teams build the incredible. We aimed to empower marketing users in a headless world and reduce the overall effort for development teams.
Meanwhile, the headless movement is no longer a niche play, but it’s becoming the new standard for any brand and merchant who wants to stay relevant in a digital-first world. The true differentiation lies in the customer experience — in the frontend. The better, faster, smarter, and more innovative the experience is, the higher the chance is of winning customers’ hearts.
It’s a humbling experience to see brands like Universal Music, Flaconi, gamescom, and many more using Frontastic for this, whether in combination with a headless commerce system or on top of a legacy commerce backend.
Why are we joining commercetools?
Frontastic and commercetools have been strong partners from the very beginning. We share a lot in terms of customers and mission.
Our customers are at the forefront of creating the best customer experiences, innovating and improving their digital products for their customers every day. Both Frontastic and commercetools believe that for enterprises to ultimately succeed, commerce must be composable. commercetools reinvented the way of building the commerce stack. Frontastic enables commerce teams to build incredible frontend experiences faster.
The upcoming closer collaboration allows us to create the most seamless commercetools integration, but still remain backend independent — always with the goal to create the best frontend experience and speed up creating new digital initiatives. This allows us to reach customers who want to solve their frontend pain first without having to dismantle their established tools and processes.
Together, we believe we can accelerate our mission on a global scale and let commerce teams build outstanding experiences.
“By joining forces with commercetools, we can support even more brands on a global scale.”
What does this mean for Frontastic’s customers and partners?
The acquisition allows us to support our customers with the same passion as before — now and in the future. From the start, we’ve enabled headless commerce on any backend solution our customers and partners wanted to use — and we’ll maintain this backend-agnostic approach. That means we’ll keep adding new integrations to our platform, serving the right solutions to build a modern frontend commerce stack.
Frontastic and commercetools will harmonize our services and offerings to customers and partners in the coming months.