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Frontastic closes pre-series-A over 1.8 million euros
Münster/Munich/Düsseldorf/Paris, 2019-10-08 – The technology start-up Frontastic successfully completes a 7-figure financing round. Reimann Investors, Ventech, NRW.BANK, and Business Angel Ulrike Müller participate in pre-series-A.
Frontastic offers a Commerce Frontend Platform that focuses on the excellence of digital customer experience in the context of headless architectures. As part of a pre-series-A, the company, which was founded in 2017, has now successfully completed a financing round of 1.8 million euros — well-known investors include Reimann Investors, Ventech and NRW.BANK, as well as Business Angel Ulrike Müller (Demandware, NewStore).
Experienced founding team and major brands
Behind Frontastic is the founding team of Thomas Gottheil, Henning Emmrich, Kore Nordmann, and Tobias Schlitt with a strong combined industry experience from previous professional stations and successfully established companies such as Shopmacher and Qafoo. The 16-person team operates as a distributed team from various international locations and has already won customers such as Apollo Optik, Universal Music Germany, Prym, and CHRONEXT for its platform.
The focus is on experience
Thomas Gottheil, CEO of Frontastic, said of the company’s mission: “With Frontastic, we want to make customers and developers happy by enabling companies to create, deliver, and scale outstanding digital experiences in the frontend in an intelligent and efficient way. In the API economy, our goal is to be the standard for managing and delivering these digital customer experiences — on any device — with the PWA-based solution.”
A new category in the market
A paradigm shift is taking place in the software market, away from monolithic systems towards API first and headless architectures. Frontastic now provides a cloud platform for the frontend, especially for this new world. This Commerce Frontend Platform consequently closes the need for a solution for the changed requirements of commerce companies and their setups. In addition to the many advantages that developers appreciate in an API first setup, Frontastic goes 1 step further with the integrated editor: Business users, such as marketing managers, can work with significantly less dependence on IT. So, the Commerce Frontend Platform enables every company to quickly and efficiently transform a wide variety of data into outstanding experiences for its customers.
Ulrike Müller comes on board as Business Angel
As part of the pre-series-A, Ulrike Müller, Co-founder of Demandware and NewStore, will also be on board. With Demandware, she has already successfully been part of building a listed SaaS company, which now operates as Salesforce Commerce Cloud on the market after its exit to the United States. “Frontastic brings together experienced founders, a strong team, and a platform that, in my opinion, meets a market at exactly the right time that is looking for innovation, excellence, and the decisive game-changer in eCommerce,” Ulrike Müller summarizes.
The signs are pointing to growth
With this financing, Frontastic is further expanding its product and its own market position. For product roadmaps and sales pipelines, the signs are pointing to growth — from ambitious dealers to globally operating enterprises, the flexibilization of the frontend, often in combination with headless solutions such as commercetools or Spryker, has become a decisive competitive advantage.
Reimann Investors as lead investor
Frontastic won Reimann Investors from Munich as the lead investor. Reimann Investors invests in strong growing digital start-ups in the areas of Premium Digital Commerce, SaaS, FinTech, and digital service models. “Frontastic creates the optimal stage for a convincing brand experience in commerce, relying on state-of-the-art technology and a strong team. We were impressed by Frontastic’s ability to win well-known customers at a very early stage in the company’s development and look forward to actively and enthusiastically supporting further growth,” said Jussof Breshna, Partner at Reimann Investors.
Founded in 2017, Frontastic is a Commerce Frontend Platform that unites business and development teams to build commerce sites on headless. Frontastic connects to any API to unify tech landscapes and provides the necessary tools so commerce teams can focus on innovating new features. Within a short time, Frontastic has successfully established itself as the new standard for commerce frontends, with customers seeing higher conversion rates, increased developer productivity, and faster time to market.
About Reimann Investors
Reimann Investors is the group and family office of members of the Reimann family of entrepreneurs who separated from their shareholding in the former family business at the end of the 1990s. Reimann Investors’ investment focus is on capital market investments and investments in digital growth companies in the areas of Premium Digital Commerce, SaaS, FinTech, and digital service models.
Ventech, a leading pan-European venture capital firm, invests in high-growth European startups with activities in the digital economy (Enterprise Software, Deep Technology, Marketplaces, and Media) through its local offices in Paris, Munich, and Helsinki. With more than €900M raised since 1998, Ventech has invested in over 150 companies in Europe, China, Russia, and in the US.
About the NRW.BANK
NRW.BANK is the development bank for North Rhine-Westphalia. It supports its owner, the State of NRW, in its structural and economic policy tasks. NRW.BANK uses a broad range of promotional instruments in its three development areas of economy, housing, and infrastructure/municipalities: from low-interest promotional loans to equity financing and advisory services. It cooperates with all banks and savings banks in NRW on a non-competitive basis. In its promotion activities, NRW.BANK also takes into account existing offers from the Federal Government, the State of North Rhine-Westphalia, and the European Union.
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