BigCommerce and Frontastic announce technology partnership

Headless flexibility — next generation eCommerce

To build a fast-growing agile digital business, you need a flexible headless eCommerce infrastructure. Through a new partnership, Frontastic and BigCommerce are helping customers take their business to the next level.

As it’s becoming more important to have a best-of-breed solution and a strong commerce site that’s flexible, the partnership comes at a time when customers need it the most. The combination of BigCommerce’s feature-rich eCommerce solution and third-party App Marketplace for integrations with Frontastic’s best-of-breed Composable Frontend Platform allows brands and retailers to create unbeatable user experiences.

Next to their relentless focus on a future proof technology stack and increase in headless projects, the 2 companies also already share a joint international ecosystem of tech and implementation partners and other third-party software vendors, including technology heavyweights such as Attraqt, a search, recommendation, and personalization tool; and implementation partners LiveArea (EU and US) and 64 labs (US).

Apart from being a great technology fit, Frontastic’s and BigCommerce’s company values, culture, and shared passion for great eCommerce experiences make the 2 companies a great cultural fit, too.

The global partnership will focus initially on the UK, Benelux, France, DACH, and the US.

BigCommerce EMEA General Manager Jim Herbert says, “As our retail economy continues to evolve digitally, retailers are constantly in search of ways to translate the engagement and personalization that customers expect to an online format, which is why we’re excited to welcome Frontastic as a BigCommerce partner. With its frontend management capabilities and our eCommerce backend, merchants will be better equipped to create industry-leading eCommerce experiences through headless.”

Frontastic’s CEO Thomas Gottheil says “We’re excited to partner up with BigCommerce as one of the most innovative headless eCommerce platforms. Together, we’ll empower brands and merchants to build up their eCommerce business — fast and flexible!”